CRM Specialization Grows

By Mike Switzer

Published January 4, 2017 at 5:50 AM EST

Over the past several years we’ve been noticing that customer relationship management software, known as CRM, has been trending toward specialization…each industry developing or buying their own, instead of using programs “off the shelf”. Our next guest’s company is one example: they’ve developed a CRM system specifically for commercial real estate professionals.

Mike Switzer interviews David Collier, co-founder of REsimplifi in Columbia, SC.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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