© 2024 South Carolina Public Radio
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Heirloom Produce Continues Comeback

David Shields
Mike Switzer/SC Public Radio

Many people know what heirloom vegetables and fruits are, those that are the closest living things to the original plants from hundreds or even thousands of years ago.  But how is that determined and how many are making their way into our produce markets.

Mike Switzer interviews David Shields, the McClintock Professor of Southern Letters in the Departments of English & History at the University of South Carolina in Columbia, and he is also the chair of the Carolina Gold Rice Foundation.

Stay Connected
After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.