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Pivoting to Success

Colin Griffin
Mike Switzer/SC Public Radio

We’ve talked before on this show about the Lean Start-Up model for entrepreneurs and how it is keeping many of them in business by spending their time to learn about their potential customers, iterating products and services to meet those needs, re-iterating, pivoting, all the while continuing to move forward and build a company.  Our next guest has been going through this and now feels he is finally close to a sustainable business plan.

Mike Switzer interviews Colin Griffin, is co-founder and chief engineer for Krumware based in Columbia, SC.

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After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.