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Telehealth Industry Marketing to Senior Citizens

A few years ago, our next guest’s company entered the fast-growing telehealth industry.  They have now decided to add that same technology to the fast-growing senior citizen home health care market.  How are new technologies and services like these faring in the face of today’s many healthcare uncertainties?

Mike Switzer interviews Chris Cole, president of eDocHome in Greenville, SC.

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After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.