Experiential graphic design may not be a term many of us are familiar with but it is increasingly becoming the preferred method for companies and organizations to connect with their customers. Retail, entertainment, hospitality, and sports industries, in particular, are immersing their environments with rich graphics and digital technologies to educate and delight their users and visitors. Our next guest’s Upstate company is right in the middle of this growing trend and is specifically targeting college sports.
Mike Switzer interviews Christina Harrell, president and co-founder of Jack Porter in Greenville, SC.
