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Business Marketing Tips

Most businesses are constantly looking for the best way to get their message out and at the most effective cost.  So we thought we’d invite an expert to share some tips.  Our next guest has earned global recognition at Cannes, The One Show, in the Communications Arts Advertising Annual, and through multiple national ADDY® Awards.

Mike Switzer interviews Rick Bryson, global creative director for ZWO Branding and Marketing in Greenville, SC.

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After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.