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Midlands Film Festival Highlights Latino Influence

Amanda Torruella
Mike Switzer/SC Public Radio

While many are saying that it’s a brave new world for the Latino population in America, a Midlands film festival has, for the first time ever, accepted film submissions from Latin American countries and has made its theme: “Visiones”, which will look at the ways the explosive Latino population growth in the South is impacting our art, film and culture.

Mike Switzer interviews Amada Torruella, co-curator of the Indie Grits film festival at the Nickelodeon Theater in Columbia, SC.

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After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.