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Is Your Business Ready for the Great Eclipse?

Andrea Mensink
Mike Switzer/SC Public Radio

On Monday, August 21, for the first time in 99 years, a total solar eclipse will traverse the entire continental United States.  After entering through Oregon and making its way across the Midwest, the greater Columbia, S.C. area will see the longest total eclipse on the East Coast, creating more than two and a half minutes of darkness in the middle of the afternoon.  Because of this, the Midlands has been showing up on several top 10 lists for best eclipse viewing in the country, and NASA is estimating that more than a million visitors will be flocking to our state that weekend.  Is the business community prepared for this once-in-a-lifetime event?

Mike Switzer interviews Andrea Mensink, director of communications for Experience Columbia SC, also known as the Columbia Convention and Visitors Bureau.  

Total Eclipse Columbia SC

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After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.